New look for Andrea Comanducci’s company. Outside innovation, inside the tradition: an astonishing passion!
The Garbo brand has rebuilt its look and recounts the path towards innovation and growth taken by Andrea Comanducci’s artisanal-industrial company. After so many years of glorious work, the brand behind Garbo’s story has been renovated in order to better communicate the positioning of this company from Lazio.
The focus is now on ‘warmth’ which also means passion for tradition and excellence. The new brand, concept and the “Surprising Passion” payoff communicate the image of a “hot” and dynamic, passionate, innovative company, that transforms itself for the need of the market and above all, it boasts the craftsmanship of the products it produces. Its payoff supports the concept of “hot” ready food, removing the cold shiver of the frozen food world. The logo is lighter, shaded around the edges, in an artisan style . Finally, beyond the dynamism expressed with irregular and egg-shaped lines, the new logo communicates the naturality and the lightness of the product. The emotion is created by the many irregular brush strokes characterising its contours.